British wool gets a demand and price boost

British Wool Marketing Board (BWMB) has said that the upcoming wool season will see overall payments to producers at similar levels to the 2014 season, with slight increases within specific types and breeds.

“The BWMB’s competitive auction system is a tried and tested method of delivering the best possible wool returns for producers and once again proved itself in 2014, a period of very challenging market conditions with the ever changing currency fluctuations, coupled with the much reported slowdown in economic activity in our major export market, China. This is a positive outcome and is the result of the Board’s proactive selling policy, ensuring the best possible prices are achieved” chief executive officer Ian Hartley told reporters in Exeter according to a BWMB statement.

Hartley said, “Following this strong performance over the last 12 months, and with minimal stock carryover into the new season, the outlook is positive heading into the 2015 season, with demand for all types of wool strong in both the domestic and overseas markets.”

He also announced the 2015 guide wool clip values with Cheviot at £1.35/kg, Romney at £1.30/kg, Texel at £1.22/kg, Mule at £1.16/kg and Blackface at £0.90/kg.

The BWMB CEO noted that over the last 12 months the Board had seen the number of producers supporting it steadily increasing, which shows that more and more producers have confidence in the Board and recognise that the best opportunity of maximising the value of their wool is by supporting their organisation.

“The Board continues to support the Campaign for Wool (CfW) which generates a global profile that cannot be underestimated and has been hugely influential in driving demand for British wools in a number of emerging markets,” Hartley said.

“Our organisation is a tremendous example of collaborative marketing, delivering for farmers a high standard of service and helping them to maximise the value of their wool. I urge every sheep farmer to put their weight behind it”. (SH)